CREATORS AREN’T PERSUADERS, THEY’RE MUTATION ENGINES

'Humans evolved in small social groups where copying others was an adaptive learning strategy.
Rather than figuring everything out from scratch, individuals relied on heuristics that allowed them to identify who was worth imitating.
Two of the most important of these ancient heuristics are prestige bias and success bias. People are naturally inclined to copy individuals who appear admired, competent, or socially successful. Creators occupy precisely this role in modern digital culture.'

Read the rest of the article in Eaon’s regular column for MediaCat UK