WHY AURA

Most marketing measures activity. AURA models signal strength.

Clicks, impressions and short-term spikes can tell you what happened. They do not tell you whether your brand signals are building memory, attention and future demand.

Activity Metrics

  • Impressions
  • Clicks
  • Views
  • Campaign spikes
  • Short-term optimisation
Useful, but partial.

Signal Strength

  • Emotion
  • Attention
  • Memory
  • Reach
  • Propagation through the market
What actually drives growth.