HOW WE WORK
RESEARCH
DISCOVER WHAT'S REALLY HAPPENING.
STRATEGY
DECIDE WHERE TO COMPETE AND HOW TO WIN.
POSITIONING
GIVE PEOPLE REASONS TO CHOOSE YOU.
CREATIVE
TURN STRATEGY INTO KILLER IDEAS & EXECUTION.
MARKETING
ALWAYS REMEMBERING, THERE'S FOUR Ps.
APPLIED AI
CREATING MORE SPACE FOR HUMAN THINKING.
NO, YOU DON'T NEED TO HAVE A BIG BRIEF
TO START A CONVERSATION WITH TSW.
We've worked with challengers, market leaders, start-ups, public organisations and global brands. From whisky distilleries and supermarkets to banks, retirement funds, orchestras, galleries and technology companies.
And loads more in between. Big and small, different categories but the same human psychology and the same marketing science applies.
But don't just take our word for it...
Eaon breaks down the science behind strategic marketing to help set marketers and marketing teams up for success. He's synthesized and curated an incredible amount of psychology, sociology, data and science, presenting it in an easy-to-understand way that not only expands how you think as a marketer, but challenges what you think you know. You'll find yourself looking for the patterns and key principles in all the marketing you see around you.
Eaon has a rare ability to connect the dots between consumer behaviour, category dynamics and brand strategy. He asks better questions than most, challenges assumptions constructively, and brings together evidence from multiple disciplines to uncover opportunities others miss. As someone leading consumer insights, I valued his ability to translate research into clear strategic direction rather than simply reporting what consumers said. He combines intellectual rigour with commercial pragmatism, making him an invaluable strategic partner.
Working with Eaon gave us a fresh perspective on both our category and our brand. His approach combined behavioural insight with practical strategy, helping us identify a positioning that was distinctive, relevant and grounded in evidence. We came away with a much clearer strategic direction and greater confidence in the decisions we made.
Eaon quickly understood both the business and the market. He brought a different perspective to our positioning, asked the right questions, and helped our thinking at exactly the right time.
CONSUMER PSYCHOLOGY AND MARKETING SCIENCE, IN ONE SYSTEM.
WORKING WITH HUMAN NATURE, NOT AGAINST IT.
In this business, there are two sciences worth knowing about. How markets work, and how people work. Lucky for you, we know about both. From the patterns of buying behaviour to the real motives that drive that behaviour - we turn evidence into decisions about positioning, creative and reach that will get you noticed, remembered and bought.publicité
THIS IS POP - OUT NOW
BUY ON AMAZON“THIS IS POP shows the author has not only stayed on the niche, philosophical beat of the marketplace, but has extended the dark alleyways, nightclubs, and sweat-stained record boxes he rummages through to expose new vantages and ways of thinking on pop culture.”
WHY WORK
WITH US?
BATTLE-SCARRED EXPERIENCE.
ZERO BUREAUCRACY.
We’ve done this at a global scale in London, New York and Australia for big brands with eye-watering budgets. We’ve also done it for businesses that are bootstrapping, starting up, or still finding their way. Whichever one you are, the good news is that the principles don’t change.
Eaon has written four contrarian books arguing with the advertising industry. Turns out being annoying about the truth is good for business. It means we don’t show up with the same generic playbook everyone else is using.
Working with TSW means you’re no longer guessing, reacting, or chasing the latest fad.
You’ll have clear direction, work that actually connects, and a marketing culture in your business that feels bigger, more certain, and less at the mercy of whatever your competitors did last week.
Just a few of the brands we’ve worked with…
THE MARKET DOESN’T
STAND STILL.
Every month you spend guessing is a month your competitor spends becoming the default choice. Mental availability isn’t built overnight. It’s built by showing up consistently, distinctively, and with something worth remembering.
If your brand has ambition but your marketing isn’t landing, or you just know it could be doing more, we should be talking.